Search Engine Optimisation

Further SEO

At present probably the most important areas of SEO has to be in the generating of quality inbound links. Having quality links pointing to your site greatly improves web page ranking scores. The main way to do this is just to get them naturally by having the site relevant to the service and or product the client is selling. The news, content and images on your site, where appropriate, will be used to tempt people/business to link to them and then bookmark them, this is called link baiting, as you literally bait for links. These can often be found in pictures, lists, tutorials, guides, breaking news, forums – you get the picture. Dependant on each client we will try and create the perfect and appropriate link bait.

Reciprocal links have been heavily devalued but if the exchange is with a site that is an authority site (one which has an established high page ranks itself) within the specific industry of the client we will consider using this. We will also try and make it look more natural, so rather than using a links page, which is looked upon unfavourably by SE’s we may add the link into a news item or article.

Again devalued by most search engines but still somewhat relevant we will submit the site to various directories that are relevant to the client industry, we will also only submit to non reciprocal directories as these have been made more or less worthless.

To find out more on our SEO packages and a to receive a free quote contact us or telephone us on 0845 257 0997 with as much information as possible.