Search Engine Optimisation
All our websites 'organically' perform well on the search engines, this is because the websites we design are standards-based and accessible, all of the sites we create are designed to conform to W3C Standards and observe the W3C Level of Accessibility requirements. Conforming to these web standards is what helps search engines browse and assess your websites content.
However, we can perform advanced search engine services that allow us to go to take your website performance a step further. We do this by targeting specific keywords to bring in more enquiries and sales. If you want your site to perform better on the search engines, we can provide a number of services to help.
How Optimisation works for your site
Your search engine ranking relies on a couple of factors. One being how search engines value the presence of your site, and the other being your websites relevance to the keywords used by your visitors and the density of these keyword found in your site content.
The 'presence' of your site is determined by the size of your site, by this we mean the number of web pages and amount of content found within those pages. Factors that influence your sites presence further are how many sites link to yours (preferably inbound, one way links), and how often your site content is updated.
To improve your sites 'relevance' within the search engines you first need to determine your main keywords to target (the ones your customers will be using to find you on the web), and then apply these terms within site content (keyword density), meta tags (title, description and keywords), good internal link structure i.e. links to your own pages and the coding of these pages.
What do we provide?
- Website review
- Full keyword reasearch
- Full competitor review
- Optimisation of individual pages
- Inbound link 'building'
- Page and site structure optimising for search engines
- Optimisation of meta, title, alt and description tags
- Search engine submission
- Submission of site maps
- Month-by-month progress reporting
For further details please contact us or telephone us on 0845 257 0997
