Effective Standards based web design

Target your customer.

Arguably the most important aim of a successful, high ranking website is bringing visitors to the site. Our brochure sites, as with all the website's we design, are standards-based and accessible, all of the sites we create are designed to conform to W3C Standards and observe the W3C Level of Accessibility requirements. This all means search engines find it easy to navigate to your website and list or 'index' your content, making your site accessible to the maximum number and widest range of people, maximizing the return on your investment.

Service through recommendation

Don't just take our word for it.

“Optimas where fully involved within the development of the Residential Property Finder website. Their knowledge of both web design and web-functionality has helped to create a unique website that coordinated perfectly with the ideas we had in our minds. This is one of the many reasons we continually seek advice from Optimas – we look forward to developing further ideas with Optimas and developing what has become a trusted, long-term partnership"

CEO - Residential Property Finder.

Web Design & Website Redesign

Release your website's potential.

Processes evolve. The web evolves. Your customers evolve. What about your web design? There are many valid reasons to undertake a redesign of your website... You inherited an old, ineffective brochure style web design when you took over your company... You want to update your web image with a new design... You want to incorporate a new logo... You need e-commerce capabilities now that your services have expanded... You require a content management system to take full control of your website... These are just a few very valid reasons.

If you are nodding your head at the preceding examples you are now probably wondering what your next move should be, and you may be somewhat unsure of how to go about this. What is the process? There must be a process.

Meanwhile, the web waits for nobody, not even you and certainty not your out-dated web design. Your nearest competitors might be ahead of you by a virtual mile. Sounds like a tricky task, it's not. You need a web design strategy, you need a clear idea of your business objectives and how your website fits into these objectives.

Think Before you act, it's the only way

Successful web redesign means no repeated mistakes.

The one thing we can count on is that the web will continue to evolve, and rapidly. It will become smarter, more tuned to your web users than ever before, you can count on that for sure. What now? It's redesign or fall out of sight - literally.

We have carried out a lot of web redesign work, in fact much of the work we do involves improving upon existing website's, more often than not from businesses who have invested in a website's, but are disappointed at the amount of sales, leads or enquiries it generates.

Over 30% of the redesign enquiries we receive begin with 'Our website isn't generating enough traffic, we need to increase our marketing' budget. This can be expensive. The reality for many of our web design clients is that you can increase turnover without driving a single extra visitor to the website. This is achieved by improving the experience of the people using your web site. A web user has lots of opportunity to shop around; you need to ensure your website is designed to meet requirements. We have a dedicated team of specialists who can help you to get the best from your website.