consultancy services

Online Strategy

At Optimas we don’t just develop simple but effective web and e-commerce solutions, we help our clients to create an online strategy that goes far beyond this. We believe we can successfully develop a strategy to suit your needs because we understand what a strategy entails, a strategy in its basic form is a business model.  By this we mean; "A method of doing business by which a company can sustain itself" i.e. to generate revenue.

Some models can be relatively simple, for example a company produces a good or service and sells it to customers. If all goes well, the revenues from the businesses sales exceed the cost of the businesses operational expenses and the company generated a profit, however if this is not the case then that business will soon find itself in financial trouble.

The business model spells out how your company is to make this money and avoid the pitfalls by specifying where you are positioned and to where you are heading in the value chain, it is this understanding that can help us help your business.

Our experienced consultants can help you to define your businesses strategy and help you realise your long term goals, we can help you understand what it is you want to achieve whether you simply require your business to become more competitive or whether you require a more complex solution like content and data-base management solutions for example, we at Optimas, can help.

We offer a web strategy service that can:

• Help you decide if you really do need a web site and how to develop one if you do
• Cut through the hype and explain what a site can and cannot do for you
• Suggest the most cost-effective solution for your needs
• Advise about search engine positioning and web site promotion
• Devise ways of streamlining your workflow
• Advise on e-commerce and site security
• Help with registering domain names and setting up suitable site hosting

To discuss your online strategy and a free quote contact us or telephone us on 0845 257 0997 with as much information as possible.