consultancy services

Usability Analysis

Progressive web designers and usability gurus don't often see eye-to-eye when it comes to the design of a website. Sometimes a website or developer is too focused on the aesthetics, the bells and whistles, although this may make perfect sense to the web designer, a site that is focused only on these things quickly turns users away. You will probably have experienced this yourself, how often have you stopped loading a page that requires plug-ins or were disappointed after waiting several minutes for an unnecessary image to finally appear?Focusing only on the “pretty” leads to the development of poorly designed user-interfaces. If you couple this with an environment that is built around choice, the internet, then your users will quickly become your competitions customers.

While an impressive, compelling and aesthetically pleasing design is important for a variety of reasons, such as creating brand identity, entertaining and drawing people in these choices need to be weighted against meeting the user's needs in order for a site to achieve its goal.

The internet users of today require information instantaneously and simply dismiss anything that doesn’t comply with their expectations. This means sites that take too long to download will simply make potential customers leave; furthermore, an unsatisfied visitor won't even take the time to tell you why they left your site. At Optimas we use well defined usability analysis techniques that helps your users become life long customers, couple this with an impressive website design and you have the perfect marriage.

Usability problems can be hidden in many forms within your site, problems can be found within the design, layout, content and with a site's structure… unless you have the foresight to have had your site developed by true experts… like us at Optimas Internet Solutions for example!!

Our experienced web designers take the time to walk through your site… just as a potential customer would. With well trained eyes we are able to pick up on any issues that may have deterred people from using your site in the past.

To find out more on our consultancy services and a free quote contact us or telephone us on 0845 257 0997 with as much information as possible.